Every platform in the stack exists to move a guest, a team member, or a piece of content through one of these journeys — and every journey feeds HubSpot, our single source of truth.
The Guest Journey
Member-Facing
From the front door to a known, returning member — show your ID once, and your phone becomes your key to the room.
1
Walk in the front door
Every visitor's ID is captured and validated at the door — from the very first visit, this guest exists in our data.
ID ScanFeeds HubSpot
2
Become a member
The guest joins on the Club 52 App — membership in their pocket, a QR digital pass, and Express Entry on every visit after the first.
Club 52 AppFeeds HubSpot
3
Find a reason to come back
Tournaments and events on the Calendar, Champions Series standings on the Leaderboard, tonight's kitchen on the Menu, and games & waitlists on PokerAtlas.
CalendarLeaderboardMenuPokerAtlas
4
Hear from us every week
The Public Newsletter lands in their inbox — what's happening at Club 52 this week, powered by what department heads submit through intake.
Public NewsletterWebsite
5
Return as a regular
QR scan at the door, straight to the floor. Every visit deepens the guest's profile — visits, preferences, and engagement all in one record.
ID ScanClub 52 AppFeeds HubSpot
→ Every touchpoint lands in HubSpot: one guest, one record, one relationship.
The Content Engine
Team & Operations
From a department head's idea to the guest's phone — one intake, many outputs. Enter it once, publish it everywhere.
1
Department heads submit once
Poker, F&B, the sports bar, live entertainment events — every department feeds its news, promos, and schedules through the Staff Intake hub. One front door for all content.
Staff Intake
2
The team gets aligned
Submissions roll up into the weekly Internal Newsletter — the whole crew sees the same briefing before the guest sees anything.
Internal Newsletter
3
Content fans out to guests
The same intake powers the Public Newsletter, the live events Calendar, and the monthly OTB Racing Calendar for the sports bar — no re-typing, no version drift.
Public NewsletterCalendarOTB Racing Calendar
4
Results get measured
Generated Reports show what ran and how it performed; Asana tracks the campaigns and the weekly marketing rhythm behind it all.
ReportsAsana
5
Culture keeps it human
"Share the Vibe" — Life at Club 52 — captures staff moments and spotlights, building the culture that makes guests want to stay.
Life at Club 52
→ One intake, five outputs: the team writes it once and the whole ecosystem publishes it.
The 5-Minute Walkthrough
Pitch Sequence
The order to present the stack — start with the front door, end with the single source of truth.
1
Open HQ — "this is everything"
One screen, fifteen platforms, three layers. The point lands before you say a word: we're organized.
Club 52 HQ
2
Walk the guest journey
Door → app → calendar → newsletter → return visit. Show the app's own journey page live — it's the guest experience, productized.
Club 52 AppID Scan
3
Show the content engine
One intake form feeding two newsletters, two calendars, and reports. This is where the "we built infrastructure, not one-offs" message lands.
Staff IntakeReports
4
Land on HubSpot
Every platform you just saw feeds one CRM record per guest. Our single source of truth — the asset that compounds as the stack grows.
HubSpot
5
The ask
Phase 2: live tiles on HQ — today's door count, current leaderboard leader, newsletter open rates. The screen the GM checks every morning.
Club 52 HQ — Phase 2
→ The close: "Every platform, one command center — and it all ties back to our single source of truth."