{ "name": "Club 52 Marketing Framework", "version": "1.2.0", "updated": "2026-07-28", "mission": "Create unforgettable experiences where people connect, compete and belong.", "coreRule": "Five lanes, one mission — and every publication uses exactly one lane to keep the message clear.", "lanes": [ { "id": "entertainment", "name": "Entertainment", "icon": "🎬", "color": "#e85d75", "pointsTo": "Attention", "purpose": "Capture attention and make people enjoy spending time with Club 52.", "corePrinciple": "Fun first", "test": "If I removed Club 52's logo, would people still watch because it's entertaining?", "examples": [ "Cinematic poker moments", "Big all-in hands", "Chips and cards ASMR", "Fun player or dealer moments", "On-camera personality", "High-energy edits" ] }, { "id": "education", "name": "Education", "icon": "🎓", "color": "#4f9cf9", "pointsTo": "Value", "purpose": "Help people learn something valuable that makes them more confident or capable.", "corePrinciple": "Teach first", "test": "Did someone walk away knowing something they didn't know before?", "examples": [ "Poker strategy tips", "Beginner poker rules and etiquette", "Horse racing basics", "Bankroll management", "Tournament strategy", "Reading opponents", "Hand analysis" ] }, { "id": "community", "name": "Community", "icon": "🤝", "color": "#34c77b", "pointsTo": "Belonging", "purpose": "Build relationships and create a sense of belonging.", "corePrinciple": "People first", "test": "Did that make a person feel like they're part of the Club 52 community?", "examples": [ "Player spotlights", "Charity nights", "Winner stories", "Employee features", "Regular birthdays and milestones" ] }, { "id": "authority", "name": "Authority", "icon": "🛡️", "color": "#d4af37", "pointsTo": "Trust", "purpose": "Build trust by demonstrating expertise, credibility and professionalism.", "corePrinciple": "Earn trust", "test": "Does this build trust in Club 52?", "examples": [ "Behind-the-scenes operations", "Rules transparency", "Integrity stories", "Industry insights", "Staff expertise" ] }, { "id": "promotion", "name": "Promotion", "icon": "📣", "color": "#f5a623", "pointsTo": "Action", "purpose": "Invite people to take action.", "corePrinciple": "Clear call to action", "test": "Is it obvious what someone should do next?", "examples": [ "Tournament announcements", "Food specials", "High hand promotions", "Live entertainment events", "OTB race days" ] } ], "rules": [ "One lane per publication — never blend lanes in a single piece.", "Every lane serves the one mission: connect, compete, belong.", "The lane's test question is the pass/fail gate before anything publishes.", "Entertainment earns attention, Education earns value, Community earns belonging, Authority earns trust — Promotion spends what the other four earned.", "Balance the lanes across the week; if Promotion dominates, the audience tunes out." ], "weeklyTargets": { "entertainment": 2, "education": 1, "community": 1, "authority": 1, "promotion": 1 }, "workflows": [ { "id": "publish-a-post", "name": "Publish a Post", "description": "The per-publication checklist. Every piece of content goes through this before it ships.", "steps": [ "Start with the idea — what is this piece actually trying to do?", "Pick exactly one lane (use the Lane Picker if it's not obvious).", "Run that lane's test question — if it fails, rework it or switch lanes.", "Gut-check the mission: does it help people connect, compete, or belong?", "Create in the lane's voice — lead with its core principle.", "Publish, then log it with its lane tag so the weekly mix stays visible." ] }, { "id": "weekly-mix", "name": "Weekly Content Mix", "description": "Starter cadence — adjust as engagement data comes in.", "steps": [ "Entertainment ×2 — earn attention early in the week.", "Education ×1 — deliver real value mid-week.", "Community ×1 — spotlight a person, not the brand.", "Authority ×1 — show the professionalism behind the room.", "Promotion ×1–2 — tournaments, specials, events. Never more than a third of the week's output." ] }, { "id": "idea-intake", "name": "Idea Intake", "description": "How a raw idea becomes scheduled content.", "steps": [ "Capture the idea on the Idea Board — rough is fine.", "Assign it a lane and run the lane's test.", "If it passes, it goes to the backlog; if not, rework or drop it.", "Pull from the backlog when building the weekly mix.", "After it ships, note what worked so the framework keeps learning." ] } ], "ideas": [ { "lane": "entertainment", "title": "Chips & cards ASMR reel", "notes": "Slow-motion riffle shuffle, chip tricks, felt sounds. No talking.", "status": "backlog" }, { "lane": "education", "title": "60-second bankroll basics", "notes": "One rule per clip: buy-in sizing, when to walk, session limits.", "status": "backlog" }, { "lane": "community", "title": "Weekly winner story", "notes": "Short interview with a tournament winner — their story, not just the win.", "status": "backlog" }, { "lane": "authority", "title": "How we protect the game", "notes": "Behind the scenes on shuffle procedure, floor calls, and integrity.", "status": "backlog" }, { "lane": "promotion", "title": "High hand of the week push", "notes": "Announce the running high-hand promo with a clear 'be here Friday' CTA.", "status": "backlog" } ], "changelog": [ { "version": "1.0.0", "date": "2026-07-28", "notes": "Initial framework: 5 lanes, 1 mission, lane tests, starter workflows and idea board." }, { "version": "1.1.0", "date": "2026-07-28", "notes": "Added weekly lane targets. Interface: This Week's Mix tracker, idea board lane filters, printable one-pager, full agent prompt generator." }, { "version": "1.2.0", "date": "2026-07-28", "notes": "Shared team mode: token-gated write API (api/log.php) — team-wide weekly mix log, retract, and idea submissions; UI auto-upgrades from per-browser to shared when online." } ] }