01
Brand Core
The Vault is
The Vault is not
When someone asks "Where should we go tonight?" —
02
Identity
Pulled straight from the logo — champagne gold metal, Vault Black, and the Fifty-Two Crimson of the club mark. Click any swatch to copy its hex.
Typography
Logo
Voice —
Say it like this
Never like this
03
The Eleven Pillars
The Blueprint — everything The Vault is building, each tracked from concept to live. Statuses update in the brand API as the venue evolves.
04
05
Evolution
A brand platform, not a brand PDF — decisions get logged, pillar statuses move, versions bump. This is the record of how The Vault becomes The Vault.
Decision Log
Changelog
06
Agent API
The machine-readable side of the brand. Point any AI agent, script, or tool at these files and it designs, writes, and builds on-brand automatically.
api/brand.json
Canonical source of truth — brand core, identity, pillars, statuses, the Destination Test, decisions.
Open endpoint →
api/agent-reference.md
The brand formatted as a drop-in system prompt — rules, voice, and output guidance for AI agents.
Open reference →
api/README.md
How the module works, how to expand it, and the keep-in-sync rules for the data files.
Open README →
Agent prompt
Before creating anything for The Vault at Club 52 (content, design, menus, events, copy), fetch https://hq.club52poker.com/vault/api/brand.json and follow its identity, voice, and pillars. Run every idea through brandFilter — starting with the north star: "Does this make The Vault more of a destination?" The Vault is premium and sophisticated, never flashy, and is NOT a sportsbook.