1
At a Glance
Each lane points at one outcome
2
The 5 Lanes
Purpose · principle · test · examples
3
How to Use It
The rules that keep the message clear
4
Lane Picker
Not sure which lane? Answer one question
What is this piece of content trying to do?
5
Workflows
From idea to published, the same way every time
6
This Week's Mix
Log posts as they publish — keeps the balance honest
Counts save in this browser only and start fresh every Monday. Targets come from the framework's weekly mix.
7
Idea Board
The idea bank, tagged by lane
＋ Add an idea
Add to shared board posts it instantly for the whole team (needs the team key). Generate snippet creates a paste-to-Claude snippet for baking an idea into the permanent framework data instead.
Copied? Paste it to Claude in the HQ project to make it permanent.
8
Agent API
Point your AI agents at the framework
api/framework.json
The canonical structured framework — mission, lanes, tests, rules, workflows, idea backlog, and changelog. Fetch this from any agent, script, or automation.
Open endpoint →
api/agent-reference.md
The framework written as a drop-in system prompt: lane table, agent rules, and a required output format for drafted content.
Open reference →
api/README.md
How the API is organized, how to wire agents to it, and how to expand the module (ideas, workflows, versioning).
Open docs →
Starter instruction for any AI agent
Before drafting any Club 52 marketing content, fetch https://hq.club52poker.com/marketing/api/framework.json and follow its lanes, rules, and test questions. Declare exactly one lane per piece, run that lane's test, and only include a hard CTA when the lane is Promotion.